News & Press

  • Atlanta-based group purchases Warehouse Row


    CHATTANOOGA, Tenn. (Jan. 22, 2016) — Atlanta-based property owner and management group The Simpson Organization has purchased historic Warehouse Row, a revitalized  mixed-use property in downtown Chattanooga. The Simpson Organization entered the Chattanooga market in 2007 with the purchase of the SunTrust Building at 736 Market St. just months after Atlanta-based real estate investment and management company Jamestown began a $20 million transformation of the century old Warehouse Row buildings at 1110 Market St. In the last month The Simpson Organization doubled down on its investment in Chattanooga with both the purchase of Warehouse Row and groundbreaking for a long-anticipated apartment and retail complex at 728 Market St.

    “Warehouse Row is at the heart of Chattanooga’s urban live, work and play lifestyle and is a tremendous asset to both the city and our company,” said A. Boyd Simpson, president of The Simpson Organization. “The community of office tenants and expertly curated retail, restaurant and service businesses adds value to the downtown experience. We will continue to build on that and look forward to sharing it with a new group of in-town residents at 728 Market.”

    Over the last decade Warehouse Row has returned to a place of prominence among Chattanooga’s mixed-use retail and business concepts and become a leading urban shopping destination in the Southeast. The restored 19th century buildings house an eclectic mix of retail and dining establishments, including national retailers J.Crew and Anthropologie— the first premier national retailers to move into Chattanooga’s downtown retail corridor in decades. A third national retailer, Lululemon Athletica, opened late last year. The national retail renaissance is a complement to Warehouse Row’s established mix of stores representing the best independent retail in the Southeast.

    Warehouse Row’s nine buildings consist of 260,295 square feet of street-level restaurants and upscale boutique retail as well as upper-level creative lofts and office suites. The mixed-use Warehouse Row property is well occupied by long-term tenants like Public House, REVIVAL, Amanda Pinson Jewelry and Embellish whose early presence supported the property’s transformative growth, along with recent retail and restaurant additions including Woodhouse Day Spa, Two Ten Jack, Onward Reserve, J.Crew, Anthropologie and Lululemon Athletica. Office tenants including Bellhops, Barge Waggoner Sumner and Cannon and Stantec have also expanded. Simpson said long-time Warehouse Row Property Manager Jen Mingola and her team will provide oversight and continuity at the property.

    The Simpson Organization’s 728 Market development will include 125 apartments, 21,000 square feet of commercial space and 21,000 square feet of ground-floor retail/restaurant space. The 10-story project will include on-site parking connected to the current parking garage in the SunTrust Building. It is expected to open in summer of 2017. The two new Chattanooga assets are the latest additions to The Simpson Company’s portfolio of more than 90 properties comprising over five million commercial square feet of leasable space.

    For more information, visit The Simpson Organization.

    About The Simpson Organization

    The Simpson Organization, Inc. ("TSO") is a closely-held real estate investment banking firm, which was founded in the midst of the down-spiral of the real estate cycle of the late 1980's by A. Boyd Simpson. The company began as a real estate advisor providing real estate consulting services to institutions.  Today TSO invests capital with other investors in assets for its own account.  Over the last twenty years Mr. Simpson has nurtured and grown the organization into the full-service real estate company with more than 90 assets and nearly five million commercial square feet of leasable space.

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    Lululemon Opening Fall 2015

    Upscale yoga apparel retailer Lululemon Athletica plans to open a store at Warehouse Row by year's end, becoming the third national company to move into the downtown Chattanooga center.

    Lululemon will set up shop in 2,700 square feet that fronts Market Street and is adjacent to Anthropologie in the Row's North Building.

    Kim White, who heads the nonprofit downtown redevelopment group River City Co., said Lululemon is coming at the right time as the central city attracts hundreds of new apartment units.

    "It's a good fit," she said. "We don't have anything like that."

    White lauded Row officials for attracting national retailers while River City officials focus their efforts on regional and local companies.

    "The fact that [Lululemon] chose to come here instead of at the mall says a lot," she said.

    In spring 2014, the fast-growing designer and retailer opened a temporary showroom on the North Shore to display the brand's key offerings and hold in-store community fitness events, including complimentary monthly yoga classes.

    The North Shore showroom will close following the Warehouse Row store's opening, according to Warehouse Row. Globally, Lululemon has more than 200 locations.

    Late last year, national retailers J.Crew and Anthropologie, each offering apparel and accessories, opened units at the downtown retail and office center. Some in the city termed the move as a signal that Chattanooga's revived downtown has finally arrived on the radar of brands with nationwide reach.

    J.Crew and Anthropologie were among the first retailers with national footprints to open non-outlet stores in downtown Chattanooga in decades. City officials said then they hoped the moves start a trend and reverse the exodus of household names such as Sears, JCPenney and Woolworth from the city's core.

    Source: Chattanooga Times Free Press

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    All About the Row

    All about the ROW. Chatter Magazine also sat down this month with Terri Holley of Embellish to talk fashion and her favorite things.

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    Two Ten Jack Coming Soon

    Billed as the first restaurant of its kind in Chattanooga, Two Ten Jack is slated to open soon and bring its Japanese pub-style izakaya concept to Warehouse Row.

    Izakaya is a restaurant model where socializing and community gatherings happen. The concept premiered locally last year in Nashville.

    Two Ten Jack, which is owned by Nashville restaurant group Seed Hospitality, had a VIP preview last week in the Scenic City.

    Chattanooga was chosen as the restaurant's second location because of "the city's culture, which is vibrant, friendly and adventurous," according to Two Ten Jack officials.

    Two Ten Jack took over 4,800 square feet of space in the southern building at downtown's Warehouse Row and gave it an urban industrial feel, with exposed concrete and brick, paired with high-end wood and metal accents and furniture.

    The restaurant's open kitchen allows guests to watch as food is prepared, and a side room is available for large parties and reservations. Japanese-inspired films play silently through a projector on the wall in the side room.

    George MacEwan, formerly head chef at Grocery Bar, is chef de cuisine at Chattanooga's Two Ten Jack, and Shannon Jack is developing the restaurant's bar program.

    Two Ten Jack's arrival nearly rounds out Warehouse Row's available retail space, which is now 94 percent leased, according to property owners.

    Warehouse Row, at 1110 Market St., has 295,000 total square feet, broken into retail and commercial space. The facility's office space is 82 percent leased.

    Two Ten Jack guests, meanwhile, have ample seating options at the new Chattanooga location, and can either take up an oversized booth or choose free-standing high-top tables in the bar area, where a host of local craft beers, handcrafted cocktails and Japanese drink options like sake and shochu are available to drink.

    The Two Ten Jack menu features Japanese starters and entrees made with Southern diners in mind, with brussel sprouts, "Japanese fried chicken," squid and edamame served over the course of a typical four-tier meal, which arrives in rounds.

    The izakaya model calls for each course to be accompanied by a partner drink, whether it be a cocktail or shot of sake, and the typical izakaya experience starts with a drink.

    The typical izakaya meal is finished off with a plate of hand-made ramen, though guests are free to mix-and-match whatever they prefer from the menu. Two Ten Jack wait staff provide guidance for food and drink ordering and pairing, as the model is foreign to most diners.

    The restaurant is still hiring and more information is available at

    Source: Chattanooga Times Free Press

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