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    Lululemon Opening Fall 2015

    Upscale yoga apparel retailer Lululemon Athletica plans to open a store at Warehouse Row by year's end, becoming the third national company to move into the downtown Chattanooga center.

    Lululemon will set up shop in 2,700 square feet that fronts Market Street and is adjacent to Anthropologie in the Row's North Building.

    Kim White, who heads the nonprofit downtown redevelopment group River City Co., said Lululemon is coming at the right time as the central city attracts hundreds of new apartment units.

    "It's a good fit," she said. "We don't have anything like that."

    White lauded Row officials for attracting national retailers while River City officials focus their efforts on regional and local companies.

    "The fact that [Lululemon] chose to come here instead of at the mall says a lot," she said.

    In spring 2014, the fast-growing designer and retailer opened a temporary showroom on the North Shore to display the brand's key offerings and hold in-store community fitness events, including complimentary monthly yoga classes.

    The North Shore showroom will close following the Warehouse Row store's opening, according to Warehouse Row. Globally, Lululemon has more than 200 locations.

    Late last year, national retailers J.Crew and Anthropologie, each offering apparel and accessories, opened units at the downtown retail and office center. Some in the city termed the move as a signal that Chattanooga's revived downtown has finally arrived on the radar of brands with nationwide reach.

    J.Crew and Anthropologie were among the first retailers with national footprints to open non-outlet stores in downtown Chattanooga in decades. City officials said then they hoped the moves start a trend and reverse the exodus of household names such as Sears, JCPenney and Woolworth from the city's core.

    Source: Chattanooga Times Free Press

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    All About the Row

    All about the ROW. Chatter Magazine also sat down this month with Terri Holley of Embellish to talk fashion and her favorite things.

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    Two Ten Jack Coming Soon

    Billed as the first restaurant of its kind in Chattanooga, Two Ten Jack is slated to open soon and bring its Japanese pub-style izakaya concept to Warehouse Row.

    Izakaya is a restaurant model where socializing and community gatherings happen. The concept premiered locally last year in Nashville.

    Two Ten Jack, which is owned by Nashville restaurant group Seed Hospitality, had a VIP preview last week in the Scenic City.

    Chattanooga was chosen as the restaurant's second location because of "the city's culture, which is vibrant, friendly and adventurous," according to Two Ten Jack officials.

    Two Ten Jack took over 4,800 square feet of space in the southern building at downtown's Warehouse Row and gave it an urban industrial feel, with exposed concrete and brick, paired with high-end wood and metal accents and furniture.

    The restaurant's open kitchen allows guests to watch as food is prepared, and a side room is available for large parties and reservations. Japanese-inspired films play silently through a projector on the wall in the side room.

    George MacEwan, formerly head chef at Grocery Bar, is chef de cuisine at Chattanooga's Two Ten Jack, and Shannon Jack is developing the restaurant's bar program.

    Two Ten Jack's arrival nearly rounds out Warehouse Row's available retail space, which is now 94 percent leased, according to property owners.

    Warehouse Row, at 1110 Market St., has 295,000 total square feet, broken into retail and commercial space. The facility's office space is 82 percent leased.

    Two Ten Jack guests, meanwhile, have ample seating options at the new Chattanooga location, and can either take up an oversized booth or choose free-standing high-top tables in the bar area, where a host of local craft beers, handcrafted cocktails and Japanese drink options like sake and shochu are available to drink.

    The Two Ten Jack menu features Japanese starters and entrees made with Southern diners in mind, with brussel sprouts, "Japanese fried chicken," squid and edamame served over the course of a typical four-tier meal, which arrives in rounds.

    The izakaya model calls for each course to be accompanied by a partner drink, whether it be a cocktail or shot of sake, and the typical izakaya experience starts with a drink.

    The typical izakaya meal is finished off with a plate of hand-made ramen, though guests are free to mix-and-match whatever they prefer from the menu. Two Ten Jack wait staff provide guidance for food and drink ordering and pairing, as the model is foreign to most diners.

    The restaurant is still hiring and more information is available at www.twotenjack.com/chattanooga.

    Source: Chattanooga Times Free Press

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